# Zoho One vs HubSpot: The all-in-one growth engine

HubSpot shines in marketing, but Zoho gives you CRM + Finance + Service + Projects in one subscription. Safer for long-term scale, clearer costs, less overwhelm.

## The Green Brain Verdict

### Feature Comparison

| Feature | Zoho One | HubSpot |
| --- | --- | --- |
| CRM | Advanced, customisable | Polished, less flexible |
| Marketing Automation | Campaigns, Journeys | Very strong |
| Sales Pipeline | Fully customisable | Polished UX |
| Finance + Books | Built-in | External add-ons |
| Helpdesk/Service | Included (Desk) | Paid extra |
| Price per seat | $55 AU p/m (all apps) | $70–$250+ p/m modules |

### Not Ready to Switch? Start with Integration

Keep using HubSpot for marketing while connecting it to Zoho apps for comprehensive business operations.

#### HubSpot + Zoho Books (via Zoho Flow)

Automatically create invoices in Zoho Books when HubSpot deals close, ensuring seamless handoff from sales to finance.

Benefit: Automated billing without leaving your sales workflow

#### HubSpot + Zoho Desk (via Zoho Flow)

Sync HubSpot contacts and companies to Zoho Desk for comprehensive customer support with full sales context.

Benefit: Support teams see complete customer journey and deal history

#### HubSpot + Zoho Projects (via Zoho Flow)

Automatically create projects in Zoho Projects when HubSpot deals close, ensuring smooth delivery execution.

Benefit: Seamless transition from sales to project delivery

### Ready to Migrate?

If you're already in HubSpot, Zoho imports contacts, deals, activities. AI agents generate matching pipelines + email templates.

### Safety

One subscription, predictable costs, no vendor lock-in

### Clarity

All apps work together, no integration headaches

### Momentum

Quick migration, fast setup, immediate results

## Ready to switch from HubSpot?

Get a personalised migration plan and start your free Zoho One trial today.